McDelivery/
Launch Campaign

Client: McDonald’s

We were briefed to make a campaign that would expand from city to city for McDelivery. As the campaign continued the original concept evolved from its original “performance” format to a more visual and entertaining message.

This campaign gave me the opportunity of testing the flexibility of a campaign on different mediums. From trying out quick executions to respond to current events to trying our luck on an award level, DOOH or plain text on a billboard.

 
 

 
Valentines SoMe Post: “When she gave you the wrong number” / “A good reason to stay at home”

Valentines SoMe Post: “When she gave you the wrong number” / “A good reason to stay at home”

Oscars SoMe Post: “When you don’t have a shirt for the Oscars” / “ A good reason to stay at home”

Oscars SoMe Post: “When you don’t have a shirt for the Oscars” / “ A good reason to stay at home”

 
F12: “Looks like rain” / "A good reason to stay at home”

F12: “Looks like rain” / "A good reason to stay at home”

F12: “When it’s gonna take a while” / “A good reason to stay at home”

F12: “When it’s gonna take a while” / “A good reason to stay at home”

F12: “The next episode in 12 seconds” / “A good reason to stay at home”

F12: “The next episode in 12 seconds” / “A good reason to stay at home”